TESTIMONIAL
I had the pleasure of leading Eva Nage on our creative team, where she worked as a Motion Graphic Designer. She constantly delivered great work, demonstrating dedication, reliability and a strong sense of teamwork. Her storytelling during brainstorming and storyboarding sessions always brought great value to our projects, and her strong organisational skills always ensured smooth project execution. Her honesty, her strong work ethic, solid skillset and constant desire to grow make her a valuable asset to any creative team.
- Estefania "Fluff Designer", Freelance Senior Motion Designer & 3D Artist
- Estefania "Fluff Designer", Freelance Senior Motion Designer & 3D Artist
In 2021, I had the opportunity to work on a trailer for a cute online bingo game called Bubble Up Bingo. After reviewing the brief, I consulted the brand guidelines and the mood board provided by the stakeholders. Using the received assets, the Dubble Bubble Bingo website, and previous advertisements as references, I began brainstorming ideas to represent the game and the brand by creating a mind map on Coggle[dot]it.
MINDMAP
I prefer not to rush into the first idea that comes to mind after receiving a brief. Instead, I consider various aspects of the requirements and explore less obvious options to provide the best value for the client or project.
STORYBOARDS
To create the trailer, I focused on the game's mechanics and used the pipe structure directly from the game as the foundation for my concept. The trailer also aimed to promote the winnings associated with DOUBLE-numbered bingo balls and Super 7, which I included in the final video.
Below are multiple versions of the ideas and storyboards to compare with the final video.
PRODUCTION
2D ANIMATIC
After completing the storyboard, the next step was to create an animatic that matched the script. It was essential for the audience to have sufficient time to read the on-screen copy, so I had to ensure that the video allowed for this. This proved to be a bit challenging, as the maximum video duration was set at 30 seconds.
3D PRODUCTION
After the manager and stakeholders approved the 2D animatic, I gathered the necessary assets and created the pipe trees in Cinema 4D. With the assistance of then-Senior Motion Designer Estefania (credits further below), we developed each scene in an individual file, which allowed us to easily adjust the duration and transitions.
AFTER EFFECTS typography
In post-production, I also incorporated a (fake) 3D Double Bubble type. I created this effect in Adobe After Effects using the Trapcode Particular plugin, which allows the emitted bubbles to follow a light source.
The video was eventually edited using Adobe Premiere Pro.
CREDITS
• Bingo balls 3D design: Max Leung
• 3D troubleshooting and BUB logo animation: Estefania Estevez (Fluffdesigner)
• Sound design: Luke Plunkett
• Line manager: Ryan Markkula
• 3D troubleshooting and BUB logo animation: Estefania Estevez (Fluffdesigner)
• Sound design: Luke Plunkett
• Line manager: Ryan Markkula
Client: Double Bubble Bingo
Created at Gamesys Group in 2021 (now Bally's Interactive).
Created at Gamesys Group in 2021 (now Bally's Interactive).