BUK: Newcastle

Please note that I don't intend to promote gambling here; only my motion design skills.

I worked with Bally Casino' UK's Creative Director, Jamie Smith, in early 2025 to provide trailers and teasers for the newly-opened (since April 2025) Bally's Casino in Newcastle - the first brick 'n' mortar project by the American Bally's casino giant.

TESTIMONIAL

Eva was a fantastic part of our design team, bringing standout skills in motion graphics and 3D to a wide range of ongoing projects. She consistently delivered high-quality work, brought fresh ideas to the table, and was always reliable with deadlines. She’s also been especially inquisitive in the AI space — researching, experimenting, and regularly suggesting new tools and ways to implement them in our workflow. A joy to collaborate with and a real asset to any team!

- Jamie Smith, Creative Director at Bally's Interactive

MEMBERSHIP CARDS TEASER

See it in situ on Instagram.

While most of the work consisted of already created 2D designs by the brand design team, it was nice to have the cards in 3D space with a bit of added glitter, too.

In the process, I also tried using the C4D Particle Node Modifier with a PNG Rewards Card image to transfer the colour values directly to the particles. Although the result looked interesting, we decided not to use it in the promo video on this occasion. See the screen recording and screenshots from Cinema 4D below.

NEWCASTLE TRAILER & POST-LAUNCH VIDEOS
These versions do not include audio. Please click the links below each to view them on Instagram.

See it with audio on Instagram here.

The trailer and post-launch videos were created using various elements and designs that the brand team had previously applied in static Instagram posts. To maintain visual consistency, the main challenge lay in video editing, as we needed to align engaging footage, design, and typographic elements with the script and the new brand identity.

I particularly enjoyed collaborating with Jamie Smith, the Creative Director, to enhance the promotional materials according to his vision. The typography was the most enjoyable aspect for me, and I would love to explore it even further in another project in the future.

The videos below are in a landscape 16:9 format and do not contain sound. Both the trailer and the post-launch video were also displayed on screens at Bally's Newcastle Casino, where audio was not needed.

CREDITS

Creative Director: Jamie Smith
3D & Motion Design Team Lead: Elderlan Souza
3D Motion Designer: Eva Nage Lacuskova
Sound Designer: Yeray 'Greenmindz' Cebral
Cards Design and Newcastle Casino branding: Michael Stephenson, Samantha Mager,
Dino Shi-Yong Zhao, Francisco Rodriguez

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