For when you need a tender touch of rock 'n' roll.
I developed the ELVIS Cosmetics piece as a self-initiated exploration into the premium beauty sector. My goal was to master the visual language of 'high-end' - focusing on lighting, material tactility, and elegance in movement - to see how motion can elevate a luxury product's perceived value, and highlight the feeling of smoothness.
Interestingly, I realised that I've seen a ginkgo tree before - in London, not far from where I live.
Final renders from After Effects after the post-production
• AOVs work
• Cryptomatte separation
• Colour correction with Levels, Lumetri, and Hue/Saturation
• NEAT Reduce Noise v6 plugin
• Cryptomatte separation
• Colour correction with Levels, Lumetri, and Hue/Saturation
• NEAT Reduce Noise v6 plugin
First styleframes and process
Additional aspect ratios for socials and other camera shots. The fisheye shot was fun, while the top view feels interesting and could be useful for a longer cut to showcase the product.
LEFT: AOVs in After Effects
RIGHT: Cinema 4D preview
RIGHT: Cinema 4D preview
