The original brief asked for a 4:5 video for Reddit. I later expanded on it with the 9:16 and a carousel (not uploaded it here yet).
EXPLORATIONS
The art direction underwent multiple revisions, and I also experimented with Hera AI in Figma to assess how it can animate static images. The result was not pleasing, so I kept working on the main challenge: the visual structure that enhances the script, but doesn't extend the video above 20 seconds in duration.
The initial brief included suggestions on the rolling text and motion in the animation.
